Jay-Z and General Motors are teaming up to bring a stylish hue to a rugged sport utility vehicle. The music mogul emerged from a concept GMC Yukon Denali SUV on stage Saturday during a celebrity-filled party thrown by General Motors Corp. on the eve of media previews for the North American International Auto Show.
Painted "Jay-Z Blue," the SUV was developed through a partnership with the rapper during the past two years. Jay-Z, whose real name is Shawn Carter, worked with the company's global color studio to create the reflective blue color for the SUV.
"Hopefully I'll be able to drive one of them out of here tonight," he said.
Labels: Jay Z