The television spot grants viewers a behind the scenes pass to follow Knowles’ hectic life on tour, a whirlwind schedule taking her from photo shoot to dance rehearsal to press conference all in a day’s work. With cameos by her parents, Matthew and Tina Knowles, the fast-paced spot captures her real life struggle to balance between her career and her family. As Knowles finally unwinds in her hotel room after a day of jet-setting, she manages to squeeze in some promised shopping for her niece and nephew with just a few quick clicks of the mouse. She shops online effortlessly with her American Express Card knowing it affords her peace of mind in an otherwise chaotic day.

Labels: Beyonce