While former rapper Kevin Federline may miss the chance to appear in a Superbowl XLI commercial this year due to the controversial content of his advertisement, fans of rap can take solace in seeing superstar Jay-Z instead.[READ MORE]
Over 90 million viewers will see Jay-Z square off with former Miami Dolphins coach Don Shula in a new commercial for Bud Light. The two men engage in a chess-like high tech football game that uses holographic imagery.
The Bud spot is part of Jay-Z's new partnership with St. Louis-based brewer Anheuser-Busch, which was announced in Oct. 2006.
The rapper, born Shawn Carter, is co-brand director for Budweiser Select and works with the company on marketing programs and advertising development.
The NFL's Superbowl, which is the most watched media event of the year, will be broadcast on CBS on Feb. 4 at 6 p.m., live from Dolphin Stadium in Miami Gardens, FL.
Labels: Jay Z