Hip-hop finally has its own version of successful online communities like YouTube, MySpace and various game sites with the debut of Battle Rap, a contest which will be launched on the legendary www.loud.com site as well as www.battlerap.com. The project is a Joint venture with SRC Records and Pure Games. Entrepreneur Joseph Safina, along with hip-hop legend Steve Rifkind and Rich Isaacson will spearhead the site.

LOUD.COM is a free competition open to all registered users that offers the ability to download professional beats from some of today's leading hip-hop producers at 99 cents apiece and overlay rap tracks while going head-to-head with other DJs and MCs from around the world. The series of battles will be judged by celebrity hip-hop producers such as Cool and Dre, Zukhan Bey, DJ Khaled and Teflon, with the ultimate winner of the Showdown given $100,000 in cash and a recording deal with SRC Records, Steve Rifkind's Universal Music Group-distributed label that is home to such platinum-plus, Grammy-nominated superstars as Akon and David Banner.