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Venus Williams has signed a deal to design and market a line of high-performance, lifestyle and active clothing and footwear exclusively for retailer Steve & Barry's.

Williams plans to wear items from the collection, called EleVen, while playing at the U.S. Open, which begins on Aug. 27. The line will not hit shelves until November with a dedicated EleVen section within Steve & Barry's locations. As with all items at the retailer, clothing and shoes in the EleVen collection will be priced at $19.98 and less.

EleVen is the address where Williams grew up in Lynwood, Calif.