The Pop Culture Junkie | Get Addicted
Tuesday, December 11, 2007
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Gabrielle Union, star of one of this year's holiday flicks The Perfect Holiday, wants to shed the "urban" label attached to the marketing of films...
"No one calls Fred Claus the white Christmas movie. The Perfect Holiday is a movie about the holidays. It's not race-specific. If there's more than one black person in the movie, it's an urban romantic comedy, an urban thriller - it's just a flipping movie. The way kids think, the demographic they pander and chase - they don't care. The same way guys are like, 'Halle Berry's hot, Jessica Alba's hot' - they don't say, 'She's a hot black girl' or 'a hot Latina'. They notice trends, they buy movies they like, they Google people they like. It's not race-specific... Give me a break. It's an old-fashioned notion of marketing, and how they like to label things." [SOURCE]
I feel you Gabby, but we know the game isn't that simple. The only color that really matters is green! Anyhoo, she teamed up with other star Morris Chestnut to do some promoting on The Sauce...

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