"It's something completely different than anything I've ever done before," Ashanti said of the video. "We're kind of basing the concept on a show called 'Snapped,' which is on the Oh! channel. It's about women who have gotten pushed to the [point] where they feel, I guess, [that it's] necessary to murder their husbands, boyfriends, what have you. It's actually a documentary like [Tru] TV's 'Forensic Files,' but this one is only for women; when women snap they do crazy things. So being that the record is so dramatic and so painful and emotional, I think that the concepts just married each other and it was amazing. The director, Kevin Bray, just brought different twists and different angles out of it, and it was a great thing."