The Pop Culture Junkie | Get Addicted
Tuesday, July 24, 2007

Less than two weeks after being named CEO of Vibe Media Group, Steve Aaron announced Vibe would fold Vibe Vixen, the female counterpart to urban music and lifestyle magazine Vibe. Vixen will cease as a regularly published title with the August/September issue and starting in the fourth quarter, the company will begin publishing Vixen as special issues focusing on urban culture themes. The company hasn’t determined the frequency for the specials, a company rep said. Vixen also will continue to maintain a Web site. In a press release, Aaron said there would be “some” layoffs. The rep would not make executives available for further comment. Vixen launched in February 2005 as a twice-a-year title with a circ of 425,000 (unaudited) and upped the frequency to six times this year. Pages for the first half of 2007 totaled 147, per Publishers Information Bureau.
[Thanks LaShonda!]