Diddy has chosen 3 new ladies as the new faces of the relaunched Sean John Women's Line. The holiday introduction will be his second official attempt at launching a women's collection.
To launch the line, Combs has created an ad campaign featuring three rising stars -
Asia (the newest Pussycat Doll), Cassie (a Bad Boy recording artist) and Lauren London (an actress who was on the HBO series "Entourage"). Combs, of course, is also featured in the campaign, which was shot by Warwick Saint, the photographer who shot the advertising and promotional materials for "Charlie's Angels." The ads will appear in magazines such as Vibe, Giant, Complex and Seventeen.
"I wanted the campaign to be like Diddy's angels," he said. "And I think that Asia, Lauren and Cassie represent the Sean John girl in a perfect way."
Labels: Asia, Cassie, Diddy, Lauren London